ADCOLOR, the premier organization championing diversity and inclusion in the creative and technology sectors, drives meaningful change across advertising, marketing, and media. The ADCOLOR Awards stand as a powerful initiative and conference dedicated to promoting and recognizing excellence in diversity within these industries.
When the world pushes back, we move forward. For this year, we’ve leaned into the urgency of the moment to create a design system of repeating typography that conveys the strength of our community and multiplication of our efforts. Graphic stickers are used to highlight and give voice to the collective actions of our community and illustrate the ways we are Doubling Down and Doubling Up our efforts.
This years conference mark is built around the concept of amplifying our voices, and multiplying our efforts. The mark is modular in nature with bold typography and a graphic set of arrows to be used with and without the logo mark as key art throughout the conference.
Out of Home
Conference Collateral & Swag
Social & Native App Brand Assets
Wayfinding & Signage at Conference Venue
Conference Stage Design
Custom Merch Design
Double Down & Double Up Energy
Droga5’s Adcolor Design Duo
Project Credits:
Client: Adcolor
Agency: Droga5
Creative Directors: Marco Howell & Julianna Cobb
Design Team: Dan Pulito, Zainab Noshahi, Alex Vitela
Art Directors: Eve Nova, Jasmine Paylor, Sam Salzano
Copywriters: Juan Garza, Christian Zerbel & Chris Thomas